Industry Focus
Reputation Management for Law Firms
Nobody hires a lawyer casually. A prospective client with a real legal problem will read your reviews, your attorney profiles, your bar record, and whatever else ranks for your firm name before they pick up the phone, and they will do it while comparing you against three other firms doing the same kind of work.
That level of scrutiny makes legal one of the highest stakes verticals for reputation. It also makes it one where a small number of results carry outsized weight, because legal directories, bar listings, and review platforms dominate the first page for most firm names.
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The Exposure
What Puts Law Firms at Risk
Directory profiles you did not write outrank your own site.
Avvo, Justia, FindLaw, Martindale, and Lawyers.com create profiles whether you claim them or not. An unclaimed profile with no reviews, an outdated practice area, or a low rating can rank above your own website for your own name, and prospects read it as your firm's official record.
Reviews come from clients who lost.
Legal outcomes are adversarial, so a share of your reviews come from people who were unhappy with a result you could not control. Those reviews are often detailed, emotional, and highly visible, and they rarely violate a platform policy, which means removal is not the answer. Response and volume are.
Disciplinary and complaint content is permanent and indexed.
Bar disciplinary notices, complaint site postings, and news coverage of a case can rank for an attorney's name indefinitely. Even a resolved or dismissed matter continues to appear, and a prospect reading it has no way to judge context.
The named partner is the brand.
Prospects search the individual attorney as often as the firm. A partner's personal search results become the firm's search results, which means the individual name needs the same protection the firm name gets.
The Engagement
What the Work Looks Like
Every engagement starts with the free assessment, so the plan is built on what is actually appearing for your name rather than on a package. For law firms, the work usually covers the following.
Where it matters most
Google, Avvo, Justia, FindLaw, Martindale-Hubbell, Lawyers.com, Yelp, state bar directories, and the complaint sites that target legal practices.
- Audit of every result for the firm name plus each named attorney
- Claim, correct, and build out the legal directory profiles that dominate your first page
- Review generation built to survive a bar advertising review, plus professional responses on critical reviews
- Removal requests on reviews from non-clients, opposing parties, and reviews left on the wrong firm
- Suppression of complaint and disciplinary pages behind authoritative firm and attorney assets
FAQ
Reputation Questions from Law Firms
Sometimes. Reviews from people who were never your clients, reviews from opposing parties, reviews containing personal attacks, and reviews posted to the wrong attorney can often be removed under platform policy. A genuine review from a former client who was unhappy with an outcome usually cannot be, and any firm promising otherwise is overselling. For those we build volume and put a professional response on the record.
It has to be, so we build it that way. Review solicitation is structured so it does not offer anything of value in exchange for a review, responses avoid claims about results, and no content implies a guaranteed outcome. Your firm reviews the language before anything is published, and we work within whatever your state bar's advertising rules require.
Disciplinary content on an official source generally cannot be removed, so the work is displacement. We build and rank authoritative assets around the attorney name, the firm name, and the practice areas, so the complaint moves off the first page even though it still exists. That process typically takes 3 to 6 months depending on how established the page is.
Free Assessment
Find Out What Your Customers See
Send us your company name and we will review what actually appears when a prospect searches for you: your reviews, your brand results, and anything sitting where it costs you business. The assessment is free and there is no obligation.
- 100% US-based specialists, no overseas outsourcing
- Confidential engagements, we never disclose client names
- Free assessment, no obligation
- Ongoing Monitoring
Request a Free Corporate Review
Tell us about your business and what you are seeing. We respond promptly.