Industry Focus
Reputation Management for Contractors
A homeowner hiring a contractor is handing over a large amount of money and access to their home, usually to someone they have never met, on the strength of a review profile and a phone call. That combination makes home services one of the most review sensitive categories there is.
Contractors also face a competitive layer other local businesses do not: the lead platforms. Angi, Thumbtack, HomeAdvisor, and Houzz rank for your company name and for the searches you want, and they hold their own version of your rating that you only partly control.
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Tell us about your business and what you are seeing. We respond promptly.
The Exposure
What Puts Contractors at Risk
Jobs go wrong for reasons outside your control.
Supply delays, weather, hidden conditions behind a wall, and permit timelines all produce unhappy customers on projects you executed correctly. Those complaints read to the next homeowner as unreliability.
Lead platforms rank between you and the customer.
Angi, HomeAdvisor, Thumbtack, and Houzz profiles often outrank a contractor's own website for the contractor's own name, so the rating shown to a prospect is the one on a platform that also sells your competitors' leads.
License, permit, and complaint records are public.
State contractor license boards publish complaint and disciplinary records, and those pages rank for a company name. So does small claims and lien litigation, which is common in the trade and easy for a homeowner to misread.
Nobody posts about a job that went fine.
A homeowner whose water heater was replaced without incident does not write a review. A homeowner whose project ran two weeks long very often does, which skews an unmanaged profile downward over time.
The Engagement
What the Work Looks Like
Every engagement starts with the free assessment, so the plan is built on what is actually appearing for your name rather than on a package. For contractors, the work usually covers the following.
Where it matters most
Google Business Profile, Angi, HomeAdvisor, Thumbtack, Houzz, Yelp, Nextdoor, the Better Business Bureau, and state license board records.
- Audit of company name, owner name, and service area searches plus every lead platform profile
- Job completion review process the crew can run at the end of a job, not days later
- Responses on delay, cost, and workmanship complaints that read well to the next homeowner
- Removal requests on reviews from non-customers, other contractors, and reviews on the wrong company
- Owned assets built to outrank lead platforms and complaint pages for your own company name
FAQ
Reputation Questions from Contractors
Ask at completion, in person, before the crew leaves. Review requests sent days later by email get a fraction of the response, and the customer's satisfaction has already faded. For contractors this single change usually produces more improvement than anything else, because the volume of jobs is high enough that a working ask compounds fast.
Yes, though it takes work rather than a switch. Those platforms have large, authoritative domains, so outranking them for your own name means building genuine authority on your own site and profiles: a real service and location page structure, a claimed and complete Google Business Profile, and enough content and citations to compete. It is a 3 to 6 month project and it also reduces how dependent you are on paid leads.
License board records are official and generally permanent, so the work there is displacement plus your own account of the resolution. A BBB complaint is different: responding through the BBB process and resolving the complaint on the record changes what a homeowner reads, and an unanswered complaint is far more damaging than a resolved one.
Free Assessment
Find Out What Your Customers See
Send us your company name and we will review what actually appears when a prospect searches for you: your reviews, your brand results, and anything sitting where it costs you business. The assessment is free and there is no obligation.
- 100% US-based specialists, no overseas outsourcing
- Confidential engagements, we never disclose client names
- Free assessment, no obligation
- Ongoing Monitoring
Request a Free Corporate Review
Tell us about your business and what you are seeing. We respond promptly.